Evaluation · Lunio features
Lunio Features (2026)
What Lunio offers for invalid traffic detection, quality signals, exclusions, and reporting — and how those capabilities stack up against AdPurity for SMB and agency PPC teams.
Capability map
Lunio feature groups
Detection & quality signals
- Invalid traffic (IVT) and paid media quality positioning
- Behavioral and signal-based risk scoring on paid clicks
- Focus on reducing wasted spend from low-quality traffic
- Configurable sensitivity / rules depending on plan
Blocking & exclusions
- Exclusion-oriented workflows for major ad platforms
- Support typically positioned for Google Ads and broader PPC
- Lists and thresholds to act on high-risk traffic
- Operational controls for teams that review before blocking
Reporting & ops
- Dashboards for traffic quality and flagged activity
- Campaign- or account-level views for optimizers
- Export or handoff paths for media buyers (confirm per plan)
- Implementation support that can vary by package
Platform & packaging
- Mid-market to growth-team packaging common in category
- Plan or volume bands rather than a single public grid
- Multi-property or multi-account options on higher packages
- Sales-assisted onboarding for many buyers
Reality check
Feature lists vs day-to-day fit
- Feature marketing is not the same as detection quality on your campaigns — validate with a pilot.
- Sales-assisted packaging can hide which capabilities are gated by plan or volume.
- Lead verification is a weak point vs tools that put it at the center of the product.
- Teams that need simple multi-client ops may prefer lighter, published-price alternatives.
Comparison
Lunio features vs AdPurity
| Feature | Lunio | AdPurity |
|---|---|---|
| Core job | Detect IVT / low-quality paid traffic and support protection workflows | Detect risk, support exclusions, and protect spend quality |
| Multi-platform ads | PPC-centric; confirm live platform coverage per plan | Google, Meta, Bing & broader paid traffic quality focus |
| Lead quality | Not the primary product story | Lead verification included in core positioning |
| Day-to-day UX | Mid-market toolkit; validate fit for your ops team | Marketer-friendly risk and exclusion workflows |
| Best feature fit | Teams prioritizing IVT and paid media quality framing | SMBs and agencies that want clarity and multi-platform ops |
FAQ
Feature questions
What are the main Lunio features?
Core capabilities center on invalid traffic and paid media quality detection, risk signals on paid clicks, exclusion-oriented workflows, and reporting for optimizers. Confirm the current matrix for your plan.
Does Lunio work with Google, Meta, and Microsoft Ads?
Lunio is commonly positioned for PPC and Google Ads–oriented quality work. Multi-platform depth can vary by package — verify integrations and limits for your accounts.
How do Lunio features compare to AdPurity?
Both aim to reduce wasted ad spend from invalid traffic. AdPurity emphasizes simpler UX, multi-platform coverage, and lead verification at a lower published entry price for SMBs and agencies.
Are all features available on every plan?
Typically no. Volume, properties, reporting options, and advanced capabilities often scale with package. Request a current feature matrix with any quote.
Features only matter if you use them
AdPurity focuses on clear risk data, multi-platform coverage, and lead verification so teams actually act on protection — not just accumulate settings.