Calculator
Click Fraud ROI Calculator
Estimate how much fake clicks are costing you each month and how much budget you can recover with AdPurity.
Campaign inputs
$5,000
$1K$50K$100K
$2.50
$0.50$5.00$10.00
15%
5%20%40%
Industry benchmarks often show 15-20% invalid traffic rates on paid campaigns.
Estimated impact
Total Monthly Clicks
2,000
Fraudulent Clicks
300
Monthly Waste
$750
Yearly Waste
$9,000
Potential Annual Savings with AdPurity
$7,650
Based on an 85% fraud detection rate