Evaluation · Lunio pricing
Lunio Pricing (2026)
How Lunio pricing typically works for mid-market invalid traffic protection — quote drivers, plan structure, and how AdPurity compares if you are optimizing protection spend.
Plans overview
Typical Lunio pricing structure
Lunio is more often plan- or quote-driven than a fully public tier grid. The ranges below describe common buying conversations — confirm live quotes before purchasing.
| Band | Pricing posture | Scope | Traffic | Notes |
|---|---|---|---|---|
| Entry / growth | Quote-based Often tied to traffic volume or spend band; request current list | Single or few properties | Lower monthly protected volume | Common starting conversation for smaller accounts |
| Mid-market | Plan or volume quote Annual contracts and multi-site packages common | Multiple campaigns / sites | Mid to high traffic bands | Typical fit for performance teams |
| High volume / custom | Contact sales Negotiated by volume, platforms, and services | Custom | High volume / multi-brand | Larger digital teams and agencies |
Cost caveats
What actually drives the bill
- Lunio pricing is frequently sales-assisted rather than a simple public grid — always request a quote for your volume.
- Traffic volume, number of properties, and contract length (monthly vs annual) usually drive the number.
- Implementation or professional services can sit outside the base software fee.
- Compare total cost of ownership over 12 months, not only the first quote.
- Confirm current figures directly with Lunio before budgeting.
Comparison
Lunio pricing vs AdPurity
| Factor | Lunio | AdPurity |
|---|---|---|
| Published starting price | Often not fully public — sales-assisted / plan quotes | From $49/mo |
| Trial | Confirm with vendor (demo or pilot common) | 14 days |
| Pricing model | Plan- or volume-oriented; quote-driven buying motion | Straightforward published plans for SMB and agencies |
| Best value for | Teams already aligned on IVT / quality tooling at mid-market+ | SMBs and agencies optimizing cost per protected account |
FAQ
Pricing questions
How much does Lunio cost?
Public list prices are limited; many buyers receive plan- or volume-based quotes. Cost scales with protected traffic, sites, and contract terms. Request a current quote for your volume.
Is Lunio cheaper than AdPurity?
AdPurity publishes plans often starting from $49/month. Lunio is more often quote-driven — after you have a firm quote, compare annual total cost, trial length, and what is included (platforms, support, exclusions).
Does Lunio have a free trial?
Availability varies; demos and pilots are common in this category. AdPurity offers a 14-day trial so teams can validate risk data and exclusions before committing.
What drives Lunio pricing up?
Higher monthly traffic, more properties or accounts, broader platform coverage, and custom or enterprise packaging. Plan for growth, not only day-one volume.
Where can I see the full Lunio evaluation?
Start with Lunio Review for pros, cons, and fit, then use AdPurity vs Lunio and Lunio Alternatives to complete the shortlist.
Want clearer pricing for protection?
AdPurity starts at $49/month with a 14-day trial — built for SMBs and agencies that need multi-platform coverage without enterprise complexity.