Comparison · Lunio · AdPurity
Lunio vs AdPurity
A clear side-by-side of two click fraud and invalid traffic options — pricing, platforms, lead quality, setup, and who each tool serves best.
Comparison table
Feature and pricing overview
| Feature | Lunio | AdPurity |
|---|---|---|
| Primary focus | Invalid traffic / PPC quality | Click fraud + lead verification |
| Typical buyer | Performance & growth teams (mid-market+) | SMBs, agencies, performance marketers |
| Starting price | Often sales-assisted / plan-based | From $49/month |
| Contract model | Often plan or annual orientation | Monthly, cancel anytime |
| Self-serve setup | Often demo / sales path | Yes — minutes to first protection |
| Multi-platform | PPC-centric, multi-channel claims | Google, Meta, Bing & multi-platform focus |
| Lead verification | Not the core product story | Core product layer |
| Dashboard posture | IVT / quality-oriented workflows | Marketer-friendly, ops-clear |
| Best when | You already run Lunio successfully at scale | You want transparent price + lead quality |
Why switch
Where AdPurity often wins the Lunio vs AdPurity decision
Published pricing from $49/month
AdPurity shows a clear entry price so you can model cost against recoverable waste. Lunio is more often plan- or sales-oriented for mid-market and larger buyers.
Lead quality, not only IVT
AdPurity includes lead verification as a first-class layer. Teams dealing with form spam and weak paid leads get more than pure invalid-traffic signals.
Self-serve time-to-value
Start monitoring without a long demo cycle. Built for SMBs and agencies that need protection this week, not next quarter.
Multi-platform PPC ops
Google, Meta, and Microsoft-oriented workflows with exclusion-ready views for marketers who run more than one network.
FAQ
Frequently asked questions
Who wins Lunio vs AdPurity?
It depends on needs. AdPurity is often preferred for transparent pricing, lead verification, self-serve setup, and multi-platform SMB/agency workflows. Lunio remains a fit for teams already deep in its IVT playbooks or seeking sales-assisted mid-market packaging.
Is AdPurity cheaper than Lunio?
AdPurity publishes a starting price of $49/month. Lunio packaging is often sales-assisted — always confirm current plans for your volume. Transparent entry pricing is one reason teams shortlist AdPurity.
Can I switch from Lunio to AdPurity?
Yes. Parallel-test AdPurity on key campaigns, validate exclusions and reporting with stakeholders, then migrate. Avoid cutting protection cold until coverage is proven on your traffic.
Does AdPurity replace Lunio for Google Ads?
AdPurity is designed to monitor paid traffic quality independently and support exclusion workflows used by Google Ads teams. See also Lunio alternatives for Google Ads for a fuller shortlist.
Should I also read AdPurity vs Lunio?
Yes. AdPurity vs Lunio and Lunio vs AdPurity cover the same decision from opposite search intents — use both when comparing stacks.
Related: AdPurity vs Lunio, Lunio Alternatives, Best Lunio Alternatives.
Choose the side that fits your stack
Try AdPurity if you want lower entry pricing, lead verification, and a simpler multi-platform workflow than a sales-assisted IVT path.