Evaluation · Lunio × Agencies
Lunio for Agencies (2026)
How Lunio fits digital agency PPC books — multi-client coverage, IVT quality framing, cost pressure — and when AdPurity is the clearer operational choice.
Agency reality
What agencies need from click fraud tools
Multi-account coverage
Protect many client domains and ad accounts without rebuilding process for every brand.
Clear client reporting
Show blocked waste, risk trends, and ROI of protection in language clients understand.
Predictable cost
Quote- or volume-based pricing must still leave margin when productized across a book of business.
Cross-platform ops
Most agency books mix Google, Meta, and often Microsoft — one messy stack per client is expensive.
Where Lunio can fit
- IVT and paid media quality framing that resonates in performance audits
- Useful when mid-market clients already evaluate Lunio-style toolkits
- PPC-centric workflows that align with Google-heavy agency books
- Can fit larger client packages where sales-assisted pricing is acceptable
Where agencies feel friction
- Quote-driven pricing can make it harder to productize a fixed protection SKU
- Onboarding and plan limits may not match junior-account-manager workflows
- Multi-client scale can stack cost across domains and traffic bands
- Agencies optimizing for simplicity and margin often evaluate published-price alternatives
Comparison
Lunio vs AdPurity for agencies
| Factor | Lunio | AdPurity |
|---|---|---|
| Multi-client ops | Capable mid-market toolkit; validate limits per quote | Designed for agency-friendly risk and exclusion workflows |
| Reporting for clients | Quality and IVT-oriented dashboards (confirm packaging) | Clear risk views built for marketer and client conversations |
| Entry pricing | Often plan- or volume-quote based | From $49/mo — easier to productize across accounts |
| Platforms | PPC / Google-oriented quality positioning common | Google, Meta, Bing & broader paid traffic quality focus |
| Best agency fit | Teams already aligned on IVT quality tooling | Mid-market agencies scaling protection without enterprise overhead |
Keep Lunio when…
- Key clients already prefer IVT / quality tooling in that class
- Your ops team is trained on its reporting and exclusion model
- Quoted packages still leave acceptable margin on those accounts
Choose AdPurity when…
- You need lower entry cost across many mid-market clients
- Account managers need simpler day-to-day risk and exclusion UX
- Lead quality and multi-platform coverage matter as much as brand recognition
FAQ
Agency questions
Is Lunio good for agencies?
It can be for performance teams that want IVT and traffic-quality framing. Agencies often weigh that against quote complexity, cost per client, and how easy the product is for junior staff to run day to day.
Does Lunio support multi-client use?
Higher or custom packages commonly support multiple properties or accounts. Confirm domains, traffic bands, and reporting with any quote before packaging it as an agency SKU.
Why do agencies look at Lunio alternatives?
Margin pressure, published pricing, faster setup for junior staff, clearer client-facing risk data, and multi-platform coverage are common reasons — which is where AdPurity is positioned.
Can agencies switch from Lunio to AdPurity?
Yes. Pilot on a subset of accounts, validate exclusions and reporting with stakeholders, then roll out. See Lunio Alternatives for Agencies for more paths.
Scale protection across your book of business
AdPurity is built for agencies that need clear risk data, multi-platform coverage, and pricing that still works when you productize protection for clients.