Daily budgets vanish before qualified buyers search
Repeated invalid clicks can exhaust Google Ads budgets early, lowering impression share when high-intent traffic finally appears.
Click fraud protection Google Ads
Stop invalid clicks from draining your Google Ads budget.
AdPurity helps paid search teams detect suspicious Google Ads traffic, review repeat IPs, and turn wasted click patterns into practical exclusions before they distort ROAS.
- Search
- Competitor and repeat-click patterns
- Display
- Bot and placement-quality signals
- PMax
- Landing-page behavior checks
Google Ads protection view
Suspicious click review
192.0.2.44
9 clicks from Google Ads - Low engagement
198.51.100.18
6 clicks from Google Ads - Same keyword cluster
203.0.113.72
4 clicks from Google Ads - Fast bounce pattern
Exclusion workflow
Confirm suspicious IPs, export clean exclusions, and compare spend quality after the next optimization cycle.
Google Ads pain points
Invalid clicks hurt more than the click cost.
Search, Display, and Performance Max hide different risks
Competitor clicks, low-quality placements, click farms, and automated sessions show up differently across campaign types.
Google Ads reports can look healthy while ROAS slips
CTR and traffic volume can rise even when paid clicks are coming from repeat IPs, bots, or users who never engage.
IP filtering workflow
From suspicious click to Google Ads exclusion.
01
Capture every paid click
Track IP address, device, campaign source, landing page behavior, repeat visits, and suspicious session signals from Google Ads traffic.
02
Score invalid click patterns
Flag repeat IPs, fast bounces, unusual geos, bot-like user agents, and clusters of clicks that do not match buyer behavior.
03
Build an exclusion-ready list
Review suspicious IPs and segments, then move confirmed offenders into a clean Google Ads IP exclusion workflow.
04
Measure cleaner ROAS
Compare spend, lead quality, and conversion rate after exclusions so you can see how much budget returned to real prospects.
ROAS improvement example
What happens when wasted spend goes back to real buyers?
A SaaS account spending $12,000 per month finds that 20% of spend is tied to repeat IPs, fast bounces, and suspicious sessions. After exclusions reduce that waste by 70%, more budget reaches qualified traffic and ROAS moves from 2.4x to 3.0x.
MetricBeforeAfter
Monthly Google Ads spend$12,000$12,000
Invalid or low-quality click waste$2,400$720
Spend reaching real prospects$9,600$11,280
Revenue from paid traffic$28,800$36,096
ROAS2.4x3.0x
Use cases
Built for the Google Ads problems buyers actually search for.
Competitors repeatedly clicking local or high-CPC search terms
Display placements sending cheap clicks that never engage
Performance Max traffic spikes with weak conversion intent
Shopping campaigns attracting automated product-page visits
Campaigns hitting budget caps early with no matching lead lift
Lead forms filling up with disposable emails or suspicious sessions
Google Ads Click Fraud Protection FAQs
Protect your Google Ads spend before the next budget reset.
Start with traffic visibility, identify repeat offenders, and give your campaign data a cleaner signal.