Fake Lead Cost Calculator
Quantify how fake leads drain payroll time and revenue — connect bad traffic to real business loss.
Wasted payroll
$12,987
Lost revenue
$145,152
Time wasted / month
320 hrs
Yearly losses
$1,897,668
Input assumptions
Adjust for a live loss calculation
ROI & cost breakdown
Payroll waste vs revenue opportunity cost
Cost breakdown
Monthly ROI impact
Fake leads
288
Team days wasted
40
Potential recovery
$86,976
Protect revenue, not just clicks
Reduce fake lead exposure and reclaim sales capacity with continuous traffic quality protection.
FAQ
How is wasted payroll cost estimated?+
The model multiplies fake-lead handling time by loaded team hours and average sales salary to estimate direct labor waste.
Why include lost revenue opportunity?+
Each fake lead can displace a real lead. The calculator estimates this opportunity loss using your conversion rate and average deal value.
Can this be used by agencies and in-house teams?+
Yes. Input your own lead volumes and commercial assumptions to generate account-specific projections.
Is this an exact accounting report?+
No. It is a directional decision model meant to quantify likely risk and support better budget protection decisions.