Click Fraud ROI Calculator
Calculate how much money you're losing to fake clicks every month. Get instant results showing your ad waste and potential yearly savings with click fraud protection.
The Click Fraud Problem
Why Use This Calculator?
Instant Results
Get your ROI calculation in under 60 seconds with no sign-up required
Industry Benchmarks
Uses real industry data and fraud rate averages from thousands of campaigns
Yearly Projections
See both monthly waste and total yearly savings potential
Personalized Estimates
Based on your actual ad spend, CPC, and industry fraud rates
How the Calculator Works
Enter Your Ad Spend
Input your monthly advertising budget and average cost per click
Set Fraud Rate
Use our industry benchmark (15%) or adjust based on your suspicions
See Your Results
Instantly see fraudulent clicks, monthly waste, and yearly savings potential
What the Calculator Shows You
- Total Monthly Clicks
Based on your ad spend and average CPC
- Fraudulent Clicks
How many clicks are likely fake based on fraud rate
- Monthly Ad Waste
Dollars lost to fraudulent clicks each month
- Yearly Waste
Annual losses if fraud continues unchecked
- Potential Savings with AdPurity
Estimated yearly savings with 85% fraud blocking
Example Calculation
Your Inputs:
- • Monthly Ad Spend: $5,000
- • Average CPC: $2.50
- • Estimated Fraud Rate: 15%
Your Results:
- • Total Monthly Clicks: 2,000
- • Fraudulent Clicks: 300
- • Monthly Waste: $750
- • Yearly Waste: $9,000
- • Potential Savings: $7,650/year
Ready to Calculate Your Losses?
See how much click fraud is costing you. Get instant results in 60 seconds.
Calculator FAQs
Stop Losing Money to Click Fraud
After seeing your losses, take action. AdPurity blocks fraudulent clicks in real-time and saves you money.