Ad Fraud Loss Counter
Real-time estimate of global advertising losses from invalid traffic and click fraud.
Live global loss estimate
$0
Updates every 250ms · modeled from annualized global loss
Fraudulent clicks / min
85,288
Blended CPC ~$2.90
Budget at risk / hour
$14,840,183
Global estimate
Projected annual loss
$130,000,000,000
Modeled baseline
Integrity pressure index
40
Composite risk
Fraud trend
Projected vs blocked
Industry breakdown
Share of fraud exposure by vertical
Regional loss distribution
Share of estimated global loss
Why this matters
Ad fraud losses compound continuously as invalid traffic consumes paid media budgets. This counter turns annualized risk into real-time movement so the scale is impossible to ignore.
Use the trend and industry views to decide where protection should land first — high-spend verticals and high-risk regions.
Trust signal
Modeled from annualized global ad fraud estimates with continuous second-by-second interpolation.
From statistics to prevention
Deploy AdPurity and start reducing invalid traffic losses in real time.
FAQ
How is the live counter calculated?+
It uses an annual global ad fraud loss estimate and updates continuously based on elapsed seconds in the current year.
Is this an exact real-time global value?+
No. It is a modeled estimate designed to illustrate scale and urgency with an always-moving baseline.
How should agencies use this page?+
Use it in client education and strategy decks to contextualize why traffic protection is a priority.
Can this be paired with campaign-level diagnostics?+
Yes. Pair it with calculators and audit tools to turn macro insight into account-level action.